Hier ein paar Zitate:

Mann: »I’m so tired of every social media douche going "Zappo’s is on Twitter!" And you’re like: "Yeah, they’re on Twitter; after putting millions of dollars into customer support." Getting an account on Twitter does not make you Zappo’s. Having the resources behind serving the shit out of your audience makes you Zappo’s. And it doesn’t happen overnight, with a login and an email that you click on a link.«

Mann: »Social media – when it’s really social media – is not about what you have to say; it’s having a tolerance for what people have to say about you. Which is so different from posting about your great run. Social media is when they say "You’re a jackass. Stop talking about your run." That’s social media. And that’s the conversation.«

Gruber: »Human attention is valuable and it is limited.«

Mann: »You’ve got something that you care a lot about, and you’re obsessed about – it’s almost like an intellectual fetish. And then you’ve got something that’s your angle on that. [...] Don’t have a blog about Star Wars; have a blog about Jawas. Or, like, this one Jawa that’s just in the scene for a minute. [...] You’re gonna become the go-to guy for that one Jawa, right? And what does that mean? Well, when something happens in the world of Apple, as is so often the case, do I go to Google News? No, I go to Daring Fireball. Because John not only tells me that something happened – he tells me what happened; he tells me what it means; and then he tells me what he thinks about it. And how many people do you know who are capable of all three of those? Well, I’ll tell you what. On the Internet, there’s a ton of people that will tell you that something happened. Mostly they’re gonna link from somebody else, who told them that it happened.«

Gruber: »1) Give away more stuff than you think you should, and make it easy for people to get.
2) Focus on diverse secondary revenue streams, and always have your eyes open for new and replacement ones.
3) Don’t do stuff that seems profitable, but potentially messes up the reason people like you.«