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	<title>my two cents - Weblog von Stefan Freimark &#187; word-of-mouth</title>
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		<title>Mund-zu-Mund-Propaganda</title>
		<link>http://www.my-two-cents.de/2009/04/07/mund-zu-mund-propaganda</link>
		<comments>http://www.my-two-cents.de/2009/04/07/mund-zu-mund-propaganda#comments</comments>
		<pubDate>Tue, 07 Apr 2009 19:43:22 +0000</pubDate>
		<dc:creator>Stefan F. (Admin)</dc:creator>
				<category><![CDATA[Information-Architecture]]></category>
		<category><![CDATA[konzeption]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[word-of-mouth]]></category>

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		<description><![CDATA[Matt Haughey &#252;ber den Wert pers&#246;nlicher Empfehlungen:


&#187;So maybe instead of getting your company on twitter, paying marketers to mention you are on twitter, and paying people to blog about your company, forget all that and just make awesome stuff that gets people excited about your products, hire people that represent the company well, and when [...]]]></description>
			<content:encoded><![CDATA[<p>Matt Haughey &uuml;ber den Wert pers&ouml;nlicher Empfehlungen:</p>

<blockquote><div>
&raquo;So maybe instead of getting your company on twitter, paying marketers to mention you are on twitter, and paying people to blog about your company, forget all that and just make awesome stuff that gets people excited about your products, hire people that represent the company well, and when your stuff is so awesome that friends share it with other friends, you may not even need &quot;social media marketing&quot; after all.&laquo;
</div></blockquote>

<p>Link: <a href="http://a.wholelottanothing.org/2009/03/this-is-how-social-media-really-works.html">Matt Haughey&#8217;s Personal Blog</a> (via <a href="http://daringfireball.net/linked/2009/04/05/haughey-social">Linked List</a>)</p>]]></content:encoded>
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